Selling the Story of UK Food and Farming

Selling the Story of UK Food and Farming explores how the UK food chain can better connect with consumers by telling a clearer, more engaging story about where food comes from and the people behind it. Through the lens of consumer insight, advertising strategy, and social media marketing, the event will examine how brands, farmers, and industry leaders can communicate authenticity, sustainability, and value in ways that resonate with modern audiences. By understanding consumer attitudes and leveraging compelling storytelling across digital platforms, the discussion will focus on building stronger public trust in farmers while encouraging greater consumer buy-in to British food and farming.

Speakers:

Erin Larnder

Erin has over a decade of experience in entertainment and culture marketing. Currently a Vice President at a leading global talent agency overseeing brand partnerships, she has experience across the food and beverage industry, previously representing brands such as Pernod Ricard, Arla, Frito Lay, Proximo…